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The Importance of Landing Pages

If you are a web business owner, chances are you spend too much time promoting your homepage, and not enough time investing in your landing pages.

What is a landing page? It is the exact opposite of a homepage. Rather than trying to show everything you have to offer (all that and a bag of chips), a landing page is designed with one purpose in mind. What that one purpose is depends on your site’s needs. It could be a sales letter for new software, or it could be an opt-in page for subscription. Or, it may be an informational piece that highlights one of your products. Whatever it does, the landing page should do it in singularity!

Tags: all that and a bag of chips, business owner, informational piece, landing page, online business, singularity, web business, web marketing