Article One

The Importance of Landing Pages

If you are a web business owner, chances are you spend too much time promoting your homepage, and not enough time investing in your landing pages.

What is a landing page? It is the exact opposite of a homepage. Rather than trying to show everything you have to offer (all that and a bag of chips), a landing page is designed with one purpose in mind. What that one purpose is depends on your site’s needs. It could be a sales letter for new software, or it could be an opt-in page for subscription. Or, it may be an informational piece that highlights one of your products. Whatever it does, the landing page should do it in singularity!

Tags: all that and a bag of chips, business owner, informational piece, landing page, online business, singularity, web business, web marketing

You Need to Get Great Merchant Accounts

If you were building a good base for an online business you’d make sure to have a good domain name, you’d made sure that you signed up with a great hosting service and you would think that you bases were pretty well covered. But if you look into online credit card processing you would find that more than 80 percent of everything bought online is paid for using a credit card and that means you need to find a good source for merchant accounts so you can give the people what they want.

Tags: credit card processing, credit processing, domain name, hosting service, merchant accounts, online business