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Advanced Embedded Match Option

Embedded Match is a little known advanced match option in the setup of a Google AdWords campaign. For the more regular match options see under Broad Match.

Embedded Match means the combination of negative match with exact match and/or phrase match.

The Google documentation for Embedded Match gives an AdWords campaign for Toy Story merchandise as an example for a possible application. If the advertiser wouldn’t want his ad to be shown for the search phrase Toy Story (because the user in this case would probably only be interested in the movie) he could achieve that by a setup as in the following screenshot:
Opposite to the four standard match types broad, phrase, exact and negative the Embedded Match is very little known and used and quite unjustly so. As aside from the special applications in above examples, cleverly used Embedded Matches can help an advertiser to gain much more control about his AdWords campaign and to make tracking and optimizing it much more effective. For more information log on to: http://www.internetmarketing-dictionary.com

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