Article One

You’ve Seen Homemade Commercials

Most people run things together, speak too fast or too slow, use filler words and sounds, and mumble, among other things. It’s not that much of an issue when you’re having a face-to-face conversation… You’ve seen homemade commercials and how bad they can be.

That is what’s so special about professional voice talent.

Whenever you hear announcements, commercials or advertising jingles with a voice like that, a small part of you probably gives a little sigh of relief that you don’t have to hear one more spot by a duffus shouting at the top of his lungs, or that jewelry store lady pretending to have a conversation with someone pretending to be a customer.

Yikes!

If “Mr. Duffus” had hired a professional voice actor in the beginning, he would probably have started selling a lot more after the first one

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